JOVIAL Since 1929 La Chaux-de-Fonds

In the beginning I would like to take this opportunity to introduce ourselves by this letter.
We are a reputable and well established Swiss watch manufacturing company.

Swiss tradition and international success JOVIAL was founded in 1929 in La Chaux-de-Fonds - Switzerland, the cradle of Swiss watch making.

 The company enjoyed swift success and in 1946 it was renamed to

"JOVIAL MONTTRES SA". We moved our company to Bienne, also in Switzerland. This city is called the “Watch manufacturing capital of the   world”.

1988, JOVIAL witnessed a milestone in its history when Mr. Mohamed Dabaan (JOVIAL CEO) took over the firm with the vision of modernizing the brand while remaining true to its solid traditions and values, its pioneering spirit and its quality craftsmanship ;


JOVIAL means a reflection of joy and happiness ". 

Our Core Values are always Innovation, Perfection, Efficiency & Customer satisfaction, and our vision is improving our reputation by existing in the elevated commercial and social activities, starting with continuous participation in the BASELWORLD Since more than 18 years, and going through creative and stylish marketing campaigns in several media sectors like (Exhibitions, TVs, luxury & fashion magazines, prime location, duty free, events, etc….) that ensure the achievements of our strategic goal.

 And now, to enhance our success we have added a new range of (JOVIAL) Perfume, Sunglasses, Pens ,Cufflinks ,Ties , Leather products & Garment which possess distinctive features by its models and quality, and reflect the elegancy and modernity which fulfills our customer’s desire, and complete his personality.